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Su that dang sau thuong hieu apple - Sự thật đằng sau thương hiệu Apple

Information technology

Despite Apple's reputation is influenced mainly from the head of Steve Jobs and predecessor

Despite Apple's reputation is influenced mainly from the head of Steve Jobs predecessor and a large amount of loyal fans around the world, we can not deny that Apple is listening to people will think about high-quality products, excellence and above all, the more stylish.

The truth behind the brand Apple
Artwork

Sự thật đằng sau thương hiệu Apple
Can easily see the reason for this association. Considering the field of computers, the Mac with a bright brushed aluminum highlights and always proved far more luxurious than the "black box" of HP or Dell even though they are polished nowhere. As in the smartphone and tablet market, we can see that all competitors are companies trying to mimic part of the angelic look of Apple's design and then generate a lot of product at first glance would associate with to iPhone and iPad.

The design of the Apple has proved a very convincing way that the designer of them - Jonathan Ive - are worthy of design awards and the title of British knights by his dedication to the industry this industry.

By the looks polished and refined that it is easy to feel that Apple's products always better than the products of other competitors. The fact also shows that.

Late last year, BrandIndex (an organization that studies assessing the attitudes of customers towards the company) also has published a report about Apple and Apple products. The result is very positive, in which Apple itself reached 76/100 points, iPods reached 73/100 points, iPad at 69/100, the iPhone is 65/100 also iMac computer, Low one, also at 61/100 points.

But it can really be sure? And Apple really is a company always gives our customers the products and the best modern?

Of course, the technology experts are no longer strangers to questions like that. Professional groups who make decisions in an array of Apple agreed IT perspective, that although they can earn more money from the company computers using Windows operating system, but now the number of customers run by the trend to switch to Mac, iPhone and iPad back on a lot more. In their perception, Apple has brought to what is best in both quality and brand value that it brings to users.

However, the so-called quality and intrinsic value that is only the subjective assessment only. Not difficult to assess in detail what Apple customers are getting really deserve the money they spend in times of economic difficulty or not current.

Try making a few comparisons, first with the iMac. iMac is a trademark of Apple Computer famous, a computer products all-in-one is very popular and are sold at a price of Apple from 1199 USD (over 24 million). Configuration: iMac running Mac OS X, 21.5 inch screen, 2.5GHz quad-core chip and a 500GB hard drive.

Meanwhile, with only 850 USD (about more than $ 17 million), customers can own a computer and all-in-one Dell 23 inch 1080p screen, 2.5GHz quad-core chips and hard 1TB. Thus, much cheaper, people can get the computer configured marginally better than the iMac.


IMac with a good configuration, priced from U.S. $ 1199 ...

Compared to a Dell Inspiron One 23 New configuration for only slightly more than $ 850 ...

With the same notebook. Apple sells a 15 inch MacBook Pro, Intel Core i7 quad-core 2.3GHz, 4GB Ram, 500GB hard drive for $ 1799 USD (over 36 million). Configuration that is really not bad at all. But HP can help customers to save up to 500 USD (ie more than 10 million) with a full HD 15.6-inch laptop screen, 2.2GHz Intel Core i7, 8GB RAM and 750GB hard drive. And its design is no different from how the MacBook Pro.

Even Apple's handset nor the most advanced products. iPhone 4S pretty stable configuration, but no quad-core chip as HTC One X and services such as Samsung 4G Galaxy S III. New Apple iPad's 9.7 inch screen, smaller than other products of competitors such as Samsung Galaxy Tab 2, but the graphics chip is the quad core chip dual-core processor of its "curb".


A slick iPhone 4S and stylish ...

But no quad-core chip as HTC One X. ..

After review of each aspect as such, surely now you can hardly call Apple with the phrase "art" anymore. It is undeniable that Apple products are always extremely attractive features, such as Retina screen of the iPhone and MacBook Pro. But the truth is there are so many other companies offer products with features that are modern and far more attractive.

But product quality and product value is two completely different issues. These savvy consumers know that thing, they can buy cheaper products from rivals Apple's more powerful features are many, but there are always ambiguities to pull them back to the iPhone and Mac.

It is possible that the more eye-catching product, or the arrangement of the more reasonable, and especially the feeling of "oach" than to say that I am using Apple products? One reason why many people in technology and design have proved "cult" Steve Jobs, mainly because he has the ability to know to choose or reject what is in their products, regardless of whether it have advanced or not.


Steve Job has long been a living saint of the people and technology.

Many who once joked that Apple as a new religion in the contemporary world of technology. In it, Apple products such as the Bible, "distributed teaching" for those "devout" IFAN, and of course saint no one else here that is revered CEO Steve Jobs.

So, maybe Apple does not need the-art in their products. Just as Apple as it is now enough.