The world's largest software company has decided to change the logo after 25 years. The reason for doing this is merely Microsoft is to synchronize with the 'age' of Windows 8 and Windows Phone 8. Sounds reasonable, but is it the truth?
On the official blog of Microsoft, General Director of the Division of Brand Strategy, Jeff Hansen, said that next time it will be time very exciting batch of Microsoft when it shipped new versions of almost all key products.
Indeed, Windows 8 and Windows Phone, Xbox and the new version of Office - all of which appear in sync makes people feel Microsoft is cumulative total capacity of almost all fronts in order to regain influence her. Although software vendors and great reputation in the world, but in recent years Microsoft has faced extremely tough competition of rivals, and 'giant' has not at times stumble in many key areas, such as operating systems, mobile music devices ...
"Perfect time"
With the heavily marketed products / services, Jeff Hansen said that Microsoft's new age is coming, and that now is the "perfect time" to change its logo. In fact, the new logo is just one part of the story.
In 25 years, the Windows operating system and Microsoft Office software package is almost "violent" and not worthy opponents. Therefore, the Microsoft brand is the most valuable thing, there are significant compared with the logo or name of the product.
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Microsoft launches new logo after 25 years to unify the mainstream product line.
Microsoft's new logo looks pretty simple at first with 4 text boxes and Microsoft next. On some blogs technology, many people said that this logo design thinking Microsoft's incredibly simple to the point, and nothing special. However, according to Jeff Hansen, the new logo comply with the design principles of its products, including inheritance value brand, font and color.
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The level changes Microsoft logo.
Microsoft's new logo consists of two elements: logos and emblems. For logos, Microsoft uses the Segoe font similar to the font used in other products. Icon is the color squares, describes the company's product portfolio. Here, the blue is said to represent the Windows (OS), Red - Office (Office package), Green - Xbox (video game system), and yellow - Bing (translated Internet search).
Change to more uniform
Microsoft is still one of the largest companies in the world. Name, its products and brands is still very strong. So why the company says that this is an ideal time to change? Looking at Microsoft's old logo, simple but it is uniquely designed and is easy to recognize. This logo but does not show the product portfolio of the company but in reality it is a beautiful and well-known logo.
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Microsoft's old logo used since 1987.
Perhaps we should also consider a similar example here. In 2010, The Gap, a clothing firms in the U.S., has also decided to launch a new logo for retail restructuring activities is its weakness. However, this attempt failed, the customer complained and the company was forced to use the old logo. The main problem here is that The Gap want to change the logo to refresh the business capital stagnant for many years. This is a strategy that many companies use when they do not know what to do with your business.
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Apple also 5 times to change the logo.
In fact, Microsoft has not come in flat bowl as in the story above. The key products such as Windows, Office, Xbox 360 are very well developed. However, no one can say what is in the context of business difficulties and fierce competition today. Microsoft is preparing to launch a new operating system, Windows 8, in 1 -2 months, and it is unclear how user responses. However, Raluca Budiu, an expert of the Nielsen Norman Group, remarked that Windows 8 gives users unpleasant experience and create unnecessary burdens.
Agreeing with Raluca Budiu Gabe Newell, who was an employee of Microsoft, said that Windows 8 will be "a disaster coming in the PC era." Of course, this is just personal opinion, and there are many who appreciate this new operating system, especially if they run on devices with touch screen.
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Microsoft's new logo is used fairly uniform in all communication activities.
Maybe not so Microsoft to change the logo to promote business activities. Therefore, the real reason of this job is to merge and restructure the brand Microsoft to show outsiders that understand your direction, not like 5 years ago.
According to PAN
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